Internet promotion and online marketing
July 20, 2010 | 
Author Now that the website is live, we just relax and wait for all that traffic and recognition, right? Get real!
Internet promotion and online marketing require ongoing care and attention. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! Success!) Where do I start then?
A properly crafted website well on it’s way with this. During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines. Web directories and Search engine submission
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One of the first steps after launching the website should be submitting your site to the top web directories and search engines. Getting listed can sometimes cost a nominal fee and at times can be a long process, so it’s important to get the ball rolling.
Getting your site known and listed on directories can help in numerous ways:
-People who use these directories can find your site
-Let’s the search engines know that your website exists
-Provides links back to your site from some top page ranked sources
Link building
Link building is another important step in promoting your website. Having in-bound links listed on highly reputable and relevant websites is probably at the top of Google’s long list of criteria for determining your pages rank. Make sure that your approach with link building is ethical. (Not-so-good practices such as using link farming services can quickly make your site disappear in the eyes of the major search engines.) The Best practices of getting your links listed on websites that are relevant to yours can direct visitors to you as well as making search engines say: “Hey if that top ranking website thinks that your site has reputable and relevant information then it must be so.”
Best practices for link building include (but are not limited to) the following:
-Writing articles for websites or blogs and including a link back to your site in your authors bio
-Writing articles and submitting them to article publication services
-Adding a link on your site to a website you hope to get your name on, contacting them and asking for a reciprocal link in return
-Having content on your website that is actually inbound link worthy.
Keeping your content fresh.
A very large mistake many people make after launching their website is never adding new content or updating existing pages. This hurts your visibility in numerous ways. If there is never anything new to see visitors will never feel the need to return. The same is true for search engine spiders – they want to eat up and index all of your new content.
Top experts also feel that search engines give more importance to sites with frequently updated content as the info must be time relevant. Spiders keep track of how often new content is added to your site and determine the frequency of their trips back to you based on this data. The more content you produce, the more visits you’ll have from all your friendly neighbors on the net. Harnessing social media.
Using social media channels like Facebook and Twitter can help keep you in touch with your fans, tribe and client base. Social Media is a great avenue for building upon old relations and creating new ones as well. The viral nature of social media marketing also provides huge potential for exposing your website to an exponential number of people, friends of theirs and their friends’ friends, and so on ad infinitum.
Many forms of SEO include On Page and Off Page Optimisation, however true ethical seo is carried out when the practices employed are carried out completely in line with the requirments of the search engines and more importantly with a consideration of what a target user is looking to achieve.
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